Predictive Analytics Helps Maurices Understand Customer Segments, Increase Brand Loyalty
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Women’s clothing retailers has its roots in Duluth, MN, which date back more than 80 years. From Day 1, customers have been at the heart of maurices, according to an InMoment case study. “And the culture is contagious,” the case study says. The company boasts more than 9,000 committed employees and was recently included in Forbes’ America’s Best Employers 2016 list. Its staff understands that every customer has a unique style and different preferences for their shopping experiences. That’s why....

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