To be presented on October 3rd, 2017 at 1PM EDT
In the last few decades, especially the last 15 years, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost. Through mobile, digital, and social channels, consumers are becoming more intelligent, fickle, and demanding. Many brands, in turn, are acquiring technology and data necessary to meet those demands and retain loyal customers.
Loyalty360 asked top brands the following question in the pursuit of insight from those within the space:
We continue to hear about brands that are looking to create alignment between their customer loyalty efforts and the brand promise. Should all brands try to become the next “Apple” or “Amazon?” Or is it more realistic and beneficial for brands to understand their unique brand identity, and then define objectives, process, and programs that align with that unique identity?
On October 3rd, CEO Mark Johnson will walk attendees through the findings of this CMO Challenge report, sharing answers from brands including Zappos, Capital One, and General Motors. These answers align according to five key principles:
• Knowing the Customer and Your Brand, Then Staying True to Both
• Right-Brain Marketing
• Good Customer Experience Comes through Good Systems
• Corporate Alignment
• Being Pragmatic
All webinar attendees will receive a copy of the report after the event.
Mark Johnson, CEO & CMO, Loyalty360
As CEO & CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven association through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.