ATLANTA, June 9, 2011—In today’s “mocial” world, where mobile, social and local forms of communication are increasingly growing in popularity, email still plays a crucial role by reaching an impressive number of people with highly relevant, personalized and behavior-driven messages. In a study it is making public today, Silverpop® found that, on average, respondents’ email list size trumps their number of Facebook likes 70:1 and surpasses Twitter followers 90:1.
Silverpop, the only....