Gamification creates unique opportunities for small businesses to create innovative loyalty programs that are on par with large brands.
For 200 years, enterprising small and medium businesses have been experimenting with loyalty programs. From the 1890s mercantile to the organic coffee shop in your neighborhood, the dominant thinking around small-business loyalty has been to offer buy ten, get one free.
This model has been so successful that over 90% of loyalty programs by sheer number are buy-ten-get-one.
Simplicity rules....