Scotiabank and Cineplex recently announced a partnership with Empire as co-owner of Scene+. The addition of Empire to the Scene+ program over the coming months will create a uniquely flexible loyalty program for Canadians, giving them options to earn and redeem points on nearly all their daily purchases. Empire will roll out Scene+ across its family of brands and eventually offer Scene+ at Empire's network of liquor stores.

"We're pleased to welcome Empire as a co-owner of the Scene+ program, which will provide Scotiabank customers with even more ways to earn and redeem reward points on nearly all of their daily purchases," said Brian Porter, President and Chief Executive Officer, Scotiabank. "As three of this country's most trusted and iconic brands, we are proud to work together to deliver exceptional value to our customers with a flexible program that will transform the loyalty landscape in Canada."

Said Ellis Jacob, President & CEO, Cineplex, "The strategic alignment between Cineplex, Scotiabank and Empire creates huge opportunities to deliver even more value for millions of Scene+ members and enables our teams to reach and engage more Canadians than ever before."

Scene+ now combines two of Canada's most popular loyalty programs – Scotia Rewards and SCENE. The program continues to grow and provide Canadians with hundreds of ways to earn and redeem points at some of the country's largest national retailers. 

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