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Scotiabank and Cineplex transform the loyalty rewards industry in Canada with the launch of Scene+TM, an evolved loyalty program with the foundation of SCENE® and Scotia Rewards®. The revitalized program dramatically enhances its offering for millions of members, including the exciting new addition of Rakuten, and Scene+ Travel, powered by Expedia Group.
Scene+ aims to be one of Canada's largest and most flexible loyalty programs, offering more than 10 million members rewards their way. Members will still be able to enjoy much-loved features and rewards for things like movies, entertainment, and dining, and now, can also earn and redeem Scene+ points for travel, shopping, and banking too.
The launch of Scene+ marks the first exciting step in the evolution of a leading loyalty rewards program and the starting point for future growth and program enhancements.
"What's most exciting and what makes Scene+ different from other loyalty programs is that Scene+ remains Canada's largest loyalty program that can turn points into entertainment, only now we have expanded into more categories that enable every-day earn and burn opportunities with the addition of new reward partners, like Expedia, Rakuten, Apple and Best Buy," said Matthew Seagrim, Managing Director at SCENE. "We want members to feel rewarded for experiencing more of what they want with those who matter most."
Starting today, Scene+ members will have an all-new intuitive mobile app at the center of their customer experience to use for their everyday purchases across a large, flexible, and growing list of rewards partners. Members can earn points through their Scene+ card and on their everyday purchases by using one of eight eligible Scotiabank debit or credit products – like the award-winning Scotiabank American Express ® Gold or Scotiabank Passport TM Visa Infinite* credit card –and review their points earnings in one easy and simple platform.
With more opportunity to earn and redeem on daily everyday purchases, Scene+ is poised to take the front of wallet position for millions of Canadians.
Exciting New Features and Partners
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