Scotiabank and Cineplex Transform Loyalty Landscape in Canada with the Launch of Scene+

Scotiabank and Cineplex transform the loyalty rewards industry in Canada with the launch of Scene+TM, an evolved loyalty program with the foundation of SCENE® and Scotia Rewards®. The revitalized program dramatically enhances its offering for millions of members, including the exciting new addition of Rakuten, and Scene+ Travel, powered by Expedia Group.

Scene+ aims to be one of Canada's largest and most flexible loyalty programs, offering more than 10 million members rewards their way.  Members will still be able to enjoy much-loved features and rewards for things like movies, entertainment, and dining, and now, can also earn and redeem Scene+ points for travel, shopping, and banking too.

The launch of Scene+ marks the first exciting step in the evolution of a leading loyalty rewards program and the starting point for future growth and program enhancements.

"What's most exciting and what makes Scene+ different from other loyalty programs is that Scene+ remains Canada's largest loyalty program that can turn points into entertainment, only now we have expanded into more categories that enable every-day earn and burn opportunities with the addition of new reward partners, like Expedia, Rakuten, Apple and Best Buy," said Matthew Seagrim, Managing Director at SCENE. "We want members to feel rewarded for experiencing more of what they want with those who matter most."

Starting today, Scene+ members will have an all-new intuitive mobile app at the center of their customer experience to use for their everyday purchases across a large, flexible, and growing list of rewards partners. Members can earn points through their Scene+ card and on their everyday purchases by using one of eight eligible Scotiabank debit or credit products – like the award-winning Scotiabank American Express ® Gold or Scotiabank Passport TM Visa Infinite* credit card –and review their points earnings in one easy and simple platform.

With more opportunity to earn and redeem on daily everyday purchases, Scene+ is poised to take the front of wallet position for millions of Canadians.

Exciting New Features and Partners

  • Scene+ Travel – Scene+ members can now earn and redeem points when they book their next trip through Scene+ Travel, powered by Expedia Group. Members earn 3 points for every $1 when they purchase or redeem points on hotel and car rentals through Scene+ Travel.  Scene+ is one of the few loyalty programs in Canada that allows members to earn on the full value of their transaction, even when they pay with points. Plus, members can redeem full or partial points through Scene+ Travel towards bookings of hotels, car rentals and flights, with more options to come.
  • Scene+ Rakuten – Members can link their Scene+ and accounts to get instant access to exclusive offers and start earning Scene+ points instead of Rakuten "cash back" from hundreds of online retailers including Gap, Sephora, Indigo, and Sport Chek. Only Scene+ members can earn up to 20% more "cash back" in points with exclusive offers delivered to their Scene+ inbox. 
  • Shopping – All Scene+ members have more options to redeem points for products online at Apple TM and Best Buy TM, or for gift cards from over 60 national retailers.
  • Banking – Scotiabank Scene+ members can earn points for everyday purchases on eight eligible Scotiabank credit and debit cards, including the award-winning Scotiabank American Express Gold and Scotia Passport Visa Infinite credit card Scotiabank Scene+ members can also redeem points for an account credit on eligible Scotiabank debit and credit cards.
Features and Partners that Members Can Continue to Enjoy
  • Movies – Scene+ members can continue escaping to the big screen by earning and redeeming points when they purchase movie tickets and movie snacks at any one of the more than 160 Cineplex theatres across Canada.
  • Entertainment – Members can earn and redeem points when they rent or buy movies from the Cineplex Store, or for eats and entertainment at The Rec Room and Playdium locations across the country. As the official partner of the NBA in Canada, Scene+ members receive exclusive contesting opportunities.
  • Dining – Scene+ members can satisfy their cravings for rewards when they earn and redeem points at nearly 700 Scene+ restaurant partners, like Swiss Chalet®, Harvey's®, Montana's® and more!
Enhancing the Member Experience
Starting today, existing SCENE members and eligible Scotiabank debit and credit cardholders that earn Scene or Scotia Rewards points, will automatically be enrolled in the Scene+ program.

Existing points already accumulated will be carried over at the same value (1:1 points). 

Scene+ Members can continue to earn and redeem points through their SCENE membership card and enhance their earning power by using one of eight eligible Scotiabank debit or credit cards that earn Scene+ points.

Members can view their Scene+ membership accounts by visiting and by downloading the Scene+ app through the Apple App Store or Google Store.

Scotiabank eligible cardholders can view their Scene+ points and connect to their Scene+ accounts through the Scotiabank mobile app. More information is available on Scene+ points by visiting

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