Pharmacy chain Rite Aid launched the Wellness+ loyalty program nationwide on April 19 at the conclusion of a six-month pilot program in Buffalo, NY; Greensboro, NC; Harrisburg, PA; and San Diego. The initiative was created internally.
“The response from customers was very positive,” said Cheryl Slavinsky, director of PR for Rite Aid. “Research showed that more than 50% of front-end sales and 40% of prescriptions are now bought with the [loyalty club] card in those markets.”
The company also found that loyalty club members shopped at the chain more often and purchased more products when there, Slavinsky said.
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