PARSIPPANY, N.J.- 04/14/10 - Avis Rent A Car has again been named the leading car rental company in customer loyalty by the Brand Keys® Customer Loyalty Engagement Index. The annual study examined customers’ relationships with 518 brands in 71 categories. This marks the eleventh consecutive year that Avis was recognized as the number one company in the car rental category.
“Avis continues to lead the drive towards excellence in the car rental industry,” said Robert Passikoff, founder and president of Brand Keys,....