American moms make 80% of all discretionary purchases - 90% of all food, 55% of consumer electronics and 65% of all car purchases - and 35 million of them are actively engaged online.
What do they do online? Most have a social media profile (86%), three quarters research products and services before making a purchase and over half read blogs regularly (52%).
According to a new report from Big Fuel, these Connected Moms command new rules of engagement. No longer can “push marketing” be implemented, instead Connected....