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After the restructuring of its loyalty program this summer, all eyes were on AMC Theatres to see how the loyalty offering would impact overall revenue. Results thus far, albeit early, are very promising in that respect. The program has now reached more than four million households—a record for AMC Stubs—and continues to grow with over 11 times the number of enrollments from this time last year.
The company doesn’t see this incredible boom ending soon: Forecasts call for the AMC Stubs program to more than double in....
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