Chris Duncan, Chief Marketing Officer for Inte Q, believes that paid-tier loyalty programs are effective because they drive sales, traffic, repeat purchases, and customer engagement−while taking the customer relationship to the next level. Duncan participated in an intriguing Q&A with Loyalty360 to talk about paid loyalty programs and their future in the loyalty marketing world. Are people willing to pay for loyalty programs, provided that the benefits included are attractive? Duncan: Consumers are willing to pay for....

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