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More and more companies are charging customers to join loyalty programs. Just take a look at Restoration Hardware, which recently launched its RH Grey Card Membership program, which carries a $100 annual fee.
“Shopping, Reimagined,” is the tagline to the program on the company’s website, followed by this message:
“Introducing the RH Grey Card Membership Program
What you want,
When you want,
Always at 25% savings on Everything RH.
Member benefits include:
25% savings on RH, RH Modern....
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