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When thinking about relationships, we realize that the strongest and most rewarding bonds take time to develop. The foundation of a relationship is not built overnight, nor is it the result of a few superficial interactions. Relationships evolve through a variety of personal and meaningful interactions. This concept is also very relatable to the customer experience approach brands must take with their customers. Just as in any good relationship, there are critical inflection points at which brands can deepen or damage customer loyalty....

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