Nordstrom Customer ExperienceImproving the customer experience is the No. 1 goal for fashion specialty retailer Nordstrom this year.

To that end, Nordstrom has partnered with CashStar and launched a digital gifting program to enhance the digital customer experience through CashStar Commerce, a cloud-based platform.

Nordstrom’s personalization efforts are underway to elevate the customer experience. In 2014, the company saw tangible results from its mobile enhancements to make shopping easier and more convenient by adding location-based features that drive in-store sales and enable a more seamless experience.

What’s more, Nordstrom integrated its rewards program to make it more convenient for customers to receive notifications, as well as check and redeem their rewards.

“At Nordstrom, we hope to provide the best possible customer service and experience by delivering highly-relevant, personalized experiences no matter how customers choose to shop with us,” said Sean Burrow, director, gift card at Nordstrom. “By partnering with CashStar, we have greatly improved the eGift card experience we are providing for our customers.”Nordstrom personalization

With CashStar Commerce, Nordstrom has enabled its customers to create a highly personalized e-gifting experience for their recipients with a large selection of Nordstrom-designed faceplates and artwork and ability to add a personalized message. The eGift card is delivered in a virtual Nordstrom silver envelope, an extension of Nordstrom’s signature silver box experience. Senders can also choose to have the eGift delivered instantly or on a future date and will receive notification when their gift has been viewed. The entire experience is powered by a robust platform providing Nordstrom program control, insight and comprehensive risk management.

“Nordstrom recognizes that a superior digital gifting experience demonstrates a dedication to providing customers the options they want in today’s omni-channel world,” said CashStar President and CEO Ben Kaplan. “By taking advantage of CashStar’s platform, including the flexibility and scalability it provides, Nordstrom will drive growth and reduce costs while providing its customers a superior, engaging customer experience.”

All Nordstrom gift cards are redeemable in stores and online at Nordstrom, Nordstrom Rack, and HauteLook. Nordstrom donates 1% of all gift card sales—including amounts added to existing gift cards−to nonprofit organizations in its communities.

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing