Certain colors have long been associated with the back-to-school season: yellow for pencils, red for apples, and black and white for the marblelike covers of composition books. Now a company is hoping to add green to that list.
The company is Recyclebank, which encourages consumers to become more environmentally conscious by offering them rewards like deals and discounts from brands that include Coca-Cola, Kashi, Macy’s and Ziploc.
Recyclebank, which has 2.7 million members in the United States and Britain, is introducing....