Fantasy football doesn’t always go as planned, so Progressive Insurance has launched “The Fantasy Backup Plan” sweepstakes to offer fantasy football players in the bottom half of their league a chance to win big. In all, $59,000 in prizes will be awarded, with six winners chosen each week to receive $5,900 each in addition to the grand prize winner, who will receive $23,600.
A recent Progressive Insurance survey found that 44% of fantasy football participants abandon their teams before the season ends, with Week 10 being the peak time for drop-offs. Still, 59% of fantasy football players say they still believe their team can win, while those who’ve lost hope say injuries (30%) and underperforming players (37%) are why they think their team can no longer win.
Progressive Insurance Senior Business Leader, Brand Experience, Sade Balogun said, “Whether in your home, on the road, or in your fantasy league, a little backup can go a long way. This campaign and sweepstakes reinforce that no matter what pops up, Progressive has your back when it's needed most.”
Progressive has recruited fantasy football analyst Matthew Berry to promote the campaign. The survey’s participants named Berry as the expert fantasy football players count on the most for advice.
Berry commented on the campaign, stating, “In fantasy football, just like in real life, you should always expect the unexpected. Injuries, underwhelming performances or even being traded to a worse fantasy environment – every season has a ton of ups and downs. Even the most seasoned among us have experienced tough seasons, but thanks to Progressive, those who are struggling in their leagues now have another chance to turn their L into a W.”
The campaign is an extension of the company’s 2024 football campaign, The Backup, highlighting the importance of having backup support in everyday life and on the field. Television spots showcase former and current backup quarterbacks, including Colt McCoy, Jacoby Brissett, and Case Keenum, offering assistance to those needing help. In the end, the campaign spots show that Progressive is there to offer dependable coverage for auto and home, even for those who don’t have a quarterback on hand to help.
The survey was conducted in October 2024 by Talker Research for Progressive and polled 2,000 American fantasy football league players.
Watch this YouTube commercial as Colt McCoy steps in to help a homeowner struggling to get rid of a wasp’s nest: https://www.youtube.com/watch?v=PCx3c7nTJio&list=PL-TXSFxFLp5Gkgot0PTDEnnEdm2yoUdkj&index=4
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