Hilton partnered with The Big Ten Conference and Big Ten Network (BTN) for a multi-year sponsorship, with Hilton serving as the Official Hotel Partner of the Big Ten Conference and taking on the role of presenting sponsor for all Saturday primetime football games on BTN. As part of the deal, conference attendees, including team personnel, student-athletes, and employees, will benefit from discounted rates from almost 7,800 participating Hilton properties across 24 brands. The discounted rates can be accessed for the 4,000-plus Big Ten events throughout the year. The partnership will also offer exclusive experiences for Hilton Honors members as well as premium tickets and on-field activations and experiences.
“Building on our storied history of delivering Hilton’s signature hospitality to top athletes and fans alike, this partnership reinforces our commitment to providing exceptional stays in the world of sports,” said Mark Weinstein, Chief Marketing Officer, Hilton. “We understand the importance of a reliable and comfortable stay during a busy sports season, and our brands like Hampton by Hilton, Hilton Garden Inn, and Graduate by Hilton, among others, keep our guests game-ready—whether on the field or in the stands. We look forward to welcoming The Big Ten Conference and Big Ten Network to our properties, offering one-of-a-kind experiences to our Hilton Honors members and creating memorable stay experiences this season and beyond.”
The Big Ten Conference’s Chief Operating Officer Kerry Kenny added, “We are thrilled to work with Hilton as they become the official hotel partner of the Big Ten Conference. Their portfolio of hotels across the country is perfectly suited to support the travel needs of our student-athletes, coaches, and fans in this first year of our expanded footprint.”
In addition to hotel offerings, Hilton will have a prominent media presence on BTN, including in-arena signage at championship events and digital assets on streaming and social platforms.
Learn more about the Hilton Honors customer loyalty program here.
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