Luis Derechin, co-founder of PointWorthy, told Loyalty360 that he believes the new socially-conscious payment platform that launched Feb. 18 will allow members of loyalty programs to donate the cash equivalent of their loyalty points to any charitable cause.
“Our philosophy is to try and expand on the way people can give,” Derechin said.
Members can now redeem their available loyalty points for a cash donation to a wide variety of charitable organizations, supporting causes ranging from education and medical research to the....