Kohl’s officials are planning to seek more emotional connections with customers through its loyalty program, which is scheduled to be rolled out in all of its stores by the end of 2014.
“With loyalty, we’ve been seeing relatively consistent results,” Wesley S. McDonald, Chief Financial Officer, Principal Accounting Officer and Senior Executive Vice President, Kohl’s said during the question and answer portion of the company’s Feb. 27 earnings call.
“The lifts have ranged from 1.5% to 3% on the....