Zurich-Kuesnacht, Switzerland – PointsPay®, a Loylogic Company, today unveils its new global innovation: a mobile-based payment system for the loyalty industry with a launch exclusive to Etihad Airways. By converting miles or points into usable point-of-sale (POS) currency, PointsPay® enables members to redeem their loyalty earnings at millions of merchants worldwide.

For many years the loyalty industry has been seeking a solution that enables points or miles redemption at any merchant’s POS. The innovative, patent-pending PointsPay® process now provides a mobile wallet that bypasses the need for any integration with merchants’ POS systems. As a result, members of participating loyalty programs will be able to use their accumulated points and miles at virtually any in-store and online merchant.

The PointsPay® mobile wallet clearly transforms points and miles redemption at every level:

  • Programs: PointsPay® boosts the value of participating programs’ loyalty currencies while driving member engagement to new heights.
  • Members: PointsPay® empowers members to spend their hard-earned points and miles on anything, anywhere and at any time. For the first time, points and miles truly follow the member, rather than the member seeking out places to redeem them.
  • Merchants: PointsPay® provides unique marketing opportunities, targeting customers with untapped currency in their pockets.

Dominic Hofer, Founder and CEO of Loylogic and PointsPay, said:

“As a recognized loyalty innovator, Loylogic has always been very keen on solving the most challenging dilemma in the loyalty industry: How can members redeem points and miles easily, securely and wherever they want? With PointsPay®, we have found a great solution and we are extremely excited to work with our existing and future program clients on making their loyalty currencies truly accessible.”

Peter Baumgartner, Chief Commercial Officer of Etihad Airways, said:

“The new service is indicative of the innovative services we continuously seek to provide to our members. The PointsPay® application is a ground-breaking innovation, and we are pleased to be the first and only loyalty program to have access to this technology. This new facility changes the face of how loyalty programs offer their members the ability to use their miles or points. Our members can now effectively redeem their Etihad Guest miles to make purchases at more than 30 million points-of-sale worldwide, which makes us the most flexible and rewarding program in the industry.”

PointsPay® will lead the revolution that makes universal points and miles redemption a reality. During the initial launch phase, PointsPay® is available exclusively to Etihad Guest Members. More loyalty programs will be integrated with the open PointsPay® platform over the coming months.

In keeping with the company’s mission statement ‘Pay with Points and Miles. Anywhere. Anytime.’, PointsPay® users will be able to shop for everyday purchases in-store or online and pay securely from their mobile phone in whichever currency they choose.

About PointsPay®

PointsPay Inc., a subsidiary of Swiss-based Loylogic Holdings, offers a mobile wallet and payment system that enables members of participating loyalty programs to redeem points and miles in-store and online at millions of merchants worldwide.

For more information, please visit: www.pointspay.com

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