Last year was another solid one for Planet Fitness, which added 1.6 million new members, bringing total membership to 8.9 million. Same-store sales systemwide rose nearly 11 percent during the fourth quarter, on top of a 6.2 percent increase the year before. Planet Fitness is quietly and steadily growing membership and, along with it, brand loyalty. Planet Fitness CEO Chris Rondeau said during the company’s recent fourth-quarter earnings call that this was due to membership growth as an increasing number of consumers, including....

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