Why personalized marketing? Well, according to Sara Swenson, Manager of Analytics, emnos USA; and Erin Magnuson, Senior Consultant, emnos USA, personalized marketing is a crucial tool that paves the way toward customer loyalty.
Swenson and Magnuson discussed this theme during Thursday’s webinar, “Let’s Get Personal: Taking Your 1:1 Marketing from Simple to Sophisticated,” which was hosted by Loyalty360 and presented by emnos USA.
“Relevancy is really the key to personalization,&rdquo....