Toyota Reinvigorates Customer Loyalty with an Expansive New Strategy

Toyota Customer LoyaltyBoth Lexus and Toyota drivers will soon reap the benefits of a new strategy that promises to dramatically improve the customer experience. Through a partnership with Alliance Data Systems, the leading auto manufacturer plans to launch new private label credit cards for both auto brands, enhance loyalty program rewards, and help dealerships build more personalized relationships with drivers, all at the same time. 

The co-branded private label credit cards for both Lexus and Toyota will rely on Alliance Data’s analytical capabilities to create tailored customer engagement and loyalty solutions by levering a host of customer-centric insights.

Alongside a generous array of flexible financing options, both credit cards will let consumers earn points for many Toyota or Lexus-related purchases including vehicle services, parts, and more. Customers can then use these points toward enticing rewards and engage in unique brand promotions.

“Alliance Data’s direct redemption platform provides a real-time pay-with-points capability enabling customers to directly purchase vehicles, service and dealer store merchandise on the spot,” Kurt Brown, Alliance Data Director of Client Sales, told Loyalty360. “Alliance Data’s dealership support platform will also facilitate contests and track results to enable a deep level of performance management and inspire friendly competition across dealers.”

But even beyond the new credit cards and corresponding rewards structure, Alliance Data will also breathe new life into Toyota’s digital and mobile strategy as well.

Promising to create compelling experiences that engage both customers and the dealerships, Alliance Data will build a host of advanced and brand-centric mobile apps. These apps plan to create a seamless digital customer experience for consumers, while also giving dealers the support they need to further personalized interactions with drivers. This includes user-friendly online account management tools, access to key performance data metrics, training resources, marketing materials, and more.Toyota New strategy

All of these features, including the co-branded credit cards and new rewards redemption structure, will coalesce into a level of customer engagement that purport to be unequalled by other auto brands.

“The goal of this new partnership with Alliance Data is to further evolve our credit tools into loyalty tools, which will drive incremental revenue to our dealerships,” said Mike Owens, President and CEO of Toyota Financial Savings Bank. “With Alliance Data’s deep experience in retail, along with its loyalty and marketing expertise and commitment to customer care, we’re confident our credit card programs will provide value propositions that are unparalleled in the automotive industry.”

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