Personalization continues to be a hot topic in loyalty marketing, and if SundaySky’s success is any indicator, the trend shows no signs of slowing. In creating personalized SmartVideos, the company allows clients to engage with customers at a level that was previously unreachable through traditional visual media.
Using data from CRM systems, industry standard billing platforms, and product catalogs, the videos have the potential to engage viewers and provide a unique addition to 1-to-1 marketing efforts.
“This 500 million....