Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner.
Priority Sports marks Nike’s first partnership with a telecommunications company and is its first major partnership with a UK-based company beyond its tie-ups with other sports brands such as football teams.
It will give Nike unique access to O2’s 23 million customers to promote the brand’s health and wellbeing messages.
The scheme will act in a similar way to O2’s existing Priority Moments loyalty initiative, by utilising an app that is exclusive to its customers.
The app will offer consumers access to videos, fitness advice and editorial content from Nike’s portfolio of brand ambassadors. At launch in August this will include long distance runner Paula Radcliffe, but could soon also include sportspeople such as Manchester United striker Wayne Rooney and NBA star LeBron James.
READ FULL ARTICLE.