Despite the global economy continuing to creak and groan and generally threaten the world with Armageddon, the high street remains more confident than online retailers.
The effect of e-commerce on the traditional high street retailer is a varied debate – many high streeters are booming despite the growth of online. But in the latest research from Eccomplish, around a quarter of online retailers are anticipating growing revenues by more than 20% over the next 12 months. But it’s not just the pure-play online retailers who are expecting a jump in sales. Around 73% of pure-play online retailers are expecting growth (anywhere between 1%-20%), compared with around 79% of multi-channel retailers (both shops, online and mobile).
An even starker difference is that only 4% of pure play retailers are expecting growth of more than 50% this year, compared with more than twice as many (10%) multi-channel retailers.
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