Video-streaming service Netflix wants to conquer the world. This month company officials announced its service would become available in 190 countries. Customer engagement for Netflix just rose to an amazing global level.
“You know we’ve said many times, we are aspiring to take Netflix fully global,” Ted Sarandos, Chief Content Officer of Netflix, said during a Q&A at last month’s UBS 43rd Annual Global Media and Communications Conference, according to Seeking Alpha. “So we keep chewing away at that effort year after year and we’ve been excited with the progress so far for Netflix. The international growth … we’ve been launching territory by territory. We started out doing a country a time and then region at a time and taking our last swing through where we did. In this year alone, we launched Italy, Spain, Portugal, Australia, Japan and, I mean, it’s a pretty ambitious year, and they have all gone really well. And what’s been great about it as a company is that we’ve been able to do it with pretty minimal disruption now.”
It wasn’t always as systematic as it is now.
“It used to be that there was an all hands on deck saying that we are going to launch a new territory and everybody will be focused on that territory every minute of every day for weeks and months at a time and, now if you are not on the specific team working on it, it barely touches you,” Sarandos added. “So we’ve been able to systematize that to a way where there we could do it much more effectively and more efficiently. And, to me, it increases our confidence and our scale and our ability to scale.”
Externally, Sarandos is proud of the net subscriber growth.
“So as we are growing the subscriber base, it’s because people are attracted to Netflix for their great content that they are going to watch,” he said. “Obviously, they stick with it because of the great ease of use and the amazing user interphase, and the fact that when you push play, it works everywhere in the world at all different broadband speeds and all different devices. Our volume of high quality, original exclusive programming continues to grow 
and we measure it internally by hours of viewing per user and externally we would like you to look at net subscriber growth because, at the end of the day, that is the ultimate measurement of our health.”
Sarandos said Netflix had about 16 original scripted series last year, adding that number will nearly double in 2016.
“We have 10 feature films in production or just released or in pre-production or post-production,” he said. “We have 30 kid series. These are kids’ properties that are produced for and only on Netflix. This is high quality stuff. Last year we had 34 Emmy nominations, Oscar nominations, and 10 Golden Globe nominations.”