Speaking in a call with analysts today (9 January), shortly after reporting like-for-like sales over the Christmas period dropped 5.6 per cent, Morrisons CEO Dalton Philips said the retailer’s “lack of capability to tailor offers” was one of the reasons it did not see the seasonal uplift in footfall that usually occurs.
He added: “In an increasingly sophisticated and data driven market [the Morrisons Christmas Collector card] is just not as effective as it was when we launched it five years ago…we have been....