Improving the digital customer experience is vital to increasing traveler loyalty in hotels, according to a study conducted by Magnani Caruso Dutton.
Magnani Caruso Dutton, a digital customer experience agency for several of the world’s most recognized brands, conducted a 1,000-consumer survey within three traveler segments−business, leisure and family–as well as travelers across these segments with the highest tendency to be loyal to a hotel brand.
The report examines the needs and expectations of travelers, the types....