Last week Lancôme launched L’Oreal’s first-ever loyalty program, Lancôme Elite Rewards−which is one of the first loyalty programs unveiled by a major cosmetics brand.
This is not a traditional loyalty program. Users earn points that they can redeem for Lancôme products and beauty experiences not just by buying Lancôme products, but also by posting about them to their social-media networks and following Lancôme USA on Facebook, Instagram and Twitter. For instance, users will receive 10 points....