White Paper focuses on mobile payment security; storing, gathering, managing and utilizing collected data
DENVER--(BUSINESS WIRE)--Mocapay, a mobile commerce and mobile marketing solution provider, recently released a mobile security white paper, which provides merchants and customers with information to help develop mobile programs that are not only effective but also secure. The White Paper (Mobile Security: What’s the Risk?) documents the evolution and latest mobile payment developments that are changing how customers pay for merchandise using mobile devices. It also outlines what they need to know about the security of their customers' personal financial information.
The White Paper addresses how mobile payments are transforming the retail transaction process, where, in 2012 alone, the use of smartphone devices grew from 66 percent to 74 percent. Mocapay outlines the benefits of mobile payment growth in retail industries including increased audience reach, competitive market advantages and greater ability to reach customers anytime, anywhere.
The heart of the report demonstrates the importance of merchants selecting the right platform and means to provide mobile payment options to customers (e.g. gift cards, coupons, loyalty cards) that safely and securely manage and utilize consumers’ financial information.
"The race is on. Merchants and brands are rapidly adopting mobile to reach customers in their preferred form of media,” says Doug Dwyre, CEO of Mocapay. "Companies who adopt mobile marketing need to understand how customers' personal identification information (PII) is being used and stored so they protect themselves."
Reaching customers via mobile allows merchants to share meaningful and relevant messages with consumers (e.g. new products, seasonal promotions), provide rewards, and simplify the payment process. However, Mocapay stresses that is it important to maintain consumer confidence and trust in merchant mobile applications and encourages merchants to understand the technology behind how customer information is collected, stored, used and shared to make intelligent decisions about mobilizing their brand.
Mocapay's detailed analysis of the evolution and safety of mobile payments positions them as a top competitor in today's mobile marketing initiatives. Capitalizing on the high adoption, usage and proliferation of smartphones across the world, companies like Mocapay have developed a conscientious effort to educate merchants about the science behind mobile payment.
Click HERE to download our White Paper, Mobile Security: What’s the Risk?
About Mocapay
Mocapay is a mobile platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses merchants’ need for a new channel that will broaden their reach to customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held venture funded company founded in 2006. For more information, visit www.mocapay.com
Contacts
Mocapay
Frankie Cervantes, 720-515-9168
[email protected]