ERIE, Pa.—Grocers and Retailers who want to offer their customers a complete suite of digital tools can now do it for much less thanks to a new partnership between Market Basket Rewards - now MBR Intentional Marketing - and M-Dot Network. The partnership will allow independent and mid-size grocers to implement the same marketing tools as larger chains.
Founded in 2006, MBR is a leading loyalty service provider for the grocery industry. The company offers technical and creative services to design, implement and analyze compelling loyalty campaigns. Through MBR’s proprietary Shopper Insight Dashboard (SiD), shopper purchase history is used to create a grocer’s marketing campaign to effectively target the most receptive audience, leading to enhanced Customer Relationship Marketing (CRM).
According to Bill Hogan, CEO, MBR Intentional Marketing, “By utilizing the M-Dot Network, regional and independent retailers now have a comprehensive loyalty platform with features that exceed some of the largest chains. Real-time shopper interaction with the transaction activity linked to Internet and mobile-based applications, and the retail point of sale systems, is the seamless solution stores need today.”
Together, MBR International Marketing and M-Dot Network provide retailers with loyalty, analytics, points redemption, digital coupon issuance and redemption, mobile coupons and mobile loyalty.
The CEOs of both companies will be speaking at the 2011 National Grocers Association Annual Convention, February 13 - 16, in Las Vegas, NV. Show attendees will be able to see a live demo at Booth 1005. The live demo will showcase a real-time shopper loyalty and digital coupon platform for grocers and retailers which the two companies have partnered to create.
Market Basket Rewards is now MBR Intentional Marketing
MBR Intentional Marketing empowers independent grocery retailers through the synergy of seamless data acquisition, shopper communication tools and value-driven loyalty programs. MBR takes loyalty “from vision to execution” by gathering, managing and reporting customer data back to retailers for use in targeted marketing campaigns as well as administering reward promotions to drive sales and traffic. For more information please visit www.mbrewards.com.
M-Dot Network
M-Dot Network, a retail technology company, provides retailers with an enterprise platform to manage their digital coupons and incentives. M-Dot Network’s digital transaction network provides real-time connectivity between Internet and mobile based technologies to store point of sale systems for the purpose of enabling real-time processing and redemption of digital coupons and incentives. M-Dot Network utilizes existing in store systems with no need for additional hardware or infrastructure. The company won the fourth annual Amazon Web Services (AWS) Global Start-Up Challenge based on its implementation of AWS solutions, originality and creativity, likelihood of long-term success, and how well the business addresses a need in the marketplace. To learn more about M-Dot Network please visit www.mdotnetwork.com.
Contacts
M-Dot Network
William Bradley, 814-461-9436