ERIE, Pa.—Grocers and Retailers who want to offer their customers a complete suite     of digital tools can now do it for much less thanks to a new partnership     between Market Basket Rewards - now MBR Intentional Marketing - and     M-Dot Network. The partnership will allow independent and mid-size     grocers to implement the same marketing tools as larger chains.

Founded in 2006, MBR is a leading loyalty service provider for the     grocery industry. The company offers technical and creative services to     design, implement and analyze compelling loyalty campaigns. Through     MBR’s proprietary Shopper Insight Dashboard (SiD), shopper purchase     history is used to create a grocer’s marketing campaign to effectively     target the most receptive audience, leading to enhanced Customer     Relationship Marketing (CRM).

According to Bill Hogan, CEO, MBR Intentional Marketing, “By utilizing     the M-Dot Network, regional and independent retailers now have a     comprehensive loyalty platform with features that exceed some of the     largest chains. Real-time shopper interaction with the transaction     activity linked to Internet and mobile-based applications, and the     retail point of sale systems, is the seamless solution stores need     today.”

Together, MBR International Marketing and M-Dot Network provide     retailers with loyalty, analytics, points redemption, digital coupon     issuance and redemption, mobile coupons and mobile loyalty.

The CEOs of both companies will be speaking at the 2011 National Grocers     Association Annual Convention, February 13 - 16, in Las Vegas, NV. Show     attendees will be able to see a live demo at Booth 1005. The live demo     will showcase a real-time shopper loyalty and digital coupon platform     for grocers and retailers which the two companies have partnered to     create.

Market Basket Rewards is now MBR Intentional Marketing

MBR Intentional Marketing empowers independent grocery retailers through     the synergy of seamless data acquisition, shopper communication tools     and value-driven loyalty programs. MBR takes loyalty “from vision to     execution” by gathering, managing and reporting customer data back to     retailers for use in targeted marketing campaigns as well as     administering reward promotions to drive sales and traffic. For more     information please visit www.mbrewards.com.

M-Dot Network

M-Dot Network, a retail technology company, provides retailers with an     enterprise platform to manage their digital coupons and incentives.      M-Dot Network’s digital transaction network provides real-time     connectivity between Internet and mobile based technologies to store     point of sale systems for the purpose of enabling real-time processing     and redemption of digital coupons and incentives. M-Dot Network utilizes     existing in store systems with no need for additional hardware or     infrastructure. The company won the fourth annual Amazon Web Services     (AWS) Global     Start-Up Challenge based on its implementation of AWS solutions,      originality and creativity, likelihood of long-term success, and how     well the business addresses a need in the marketplace. To learn more     about M-Dot Network please visit www.mdotnetwork.com.

Contacts

M-Dot Network
William Bradley, 814-461-9436

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