The Super Bowl Social Brand Scoreboard Report measures the ROI and digital impact of Big Event ads
COSTA MESA, Calif., Feb. 14, 2011—This year’s Super Bowl game set records for a TV audience, averaging more than 111 million viewers. So how did the overall brands fare? Who was able to capitalize on that audience and carry over success into brand interest and engagement? Which advertisers “won the web”?
These are some of the questions answered in the Super Bowl Social Brand Scoreboard report from digital agency....