MTN DEW® Kicks Off Summer Celebrations with Red, White, and Blue Flavors
MTN DEW is gearing up for warmer days by launching three new limited-time flavors in red, white, and blue. The beverage maker introduced the new offerings on Instagram, enticing viewers with its berry-flavored STAR SPANGLED SPLASH™ in red, lemonade white peach FREEDOM FUSION™ in frosty white, and LIBERTY CHILL™, a blend of 50 flavors in midnight blue. The drinks are available in 20-oz. bottles and 12-oz. cans.
“There are two things our MTN DEW fans look forward to every summer—new limited-edition flavors and a chance to spend more time outdoors. This year, we decided to give our fans what they want by merging these two passions with this latest MTN DEW offering that’s bound to fuel their outdoor adventures,” said JP Bittencourt, Vice President of Marketing at MTN DEW.
To encourage MTN DEW enthusiasts to try the red, white, and blue flavors, MTN DEW is introducing its first-ever MTN DEW Cooler Quest. The beverage manufacturer will hide 50 insulated backpack coolers filled with the new drinks and a $250 gift card in popular parks nationwide. On June 20, the first official day of summer, participants can access GPS coordinates on the MTN DEW website for 10 locations, each of which will have five coolers up for grabs.
Learn more about the MTN DEW Cooler Quest here:
https://www.mtndewcoolerquest.com/
U.S. Bank and Greenlight Partnership Will Enhance Financial Literacy for Families
U.S. Bank announced a partnership with Greenlight® Financial Technology, Inc., to provide families with financial tools and an embedded mobile app experience that leverages Greenlight’s innovative software. The collaboration makes U.S. Bank the first financial institution to offer Greenlight’s debit card and money app directly through its mobile app. The experience will allow U.S. Bank clients to manage their finances while providing their kids with real-world education in money management skills and an opportunity to practice the skills as they learn, all under parental supervision. Greenlight’s software is already used by more than six million parents and their kids.
“U.S. Bank has a long-standing commitment to powering the potential of our clients and communities through financial education. For families, there is no better way for kids and teens to build confidence and money skills than with hands-on experience,” said Tim Welsh, Vice Chairman of Consumer and Business Banking at U.S. Bank. “Our partnership with Greenlight revolutionizes how our clients can teach their kids about money by providing trusted and proven financial tools that create positive money habits.”
U.S. Bank clients with a Bank Smartly® Checking account or other eligible account can now enjoy complimentary access to the Greenlight platform.
Learn more about how Greenlight works with U.S. Bank clients here:
https:/www.usbank.com/greenlight
Independent Study Shows Marketers Must Focus on Customer Value in AI Era
A recent study commissioned by Zeta Global and conducted by Forrester Consulting showed that while most organizations (81%) track Customer Lifetime Value (CLV), few (37%) apply it to their marketing strategies. The report “Marketers Must Shift Their Understanding of Customer Value to be Forward-Looking,” highlights a significant gap in how data drives growth and customer engagement. It emphasizes the need for marketers to leverage Generative AI and adopt a more proactive, predictive, and holistic approach to promote brands. Moreover, marketers must be able to predict consumer attitudes.
“This study highlights a fundamental problem with digital marketing as it has been practiced for the past 20 years: the slow movement of data leading to a KPI dashboard that is backward-looking,” said David Steinberg, Co-founder, Chairman, and CEO of Zeta Global. “AI represents a new era in computing, and Generative AI will be the cornerstone of modern marketing strategies for those who can capitalize on data integrity, sophistication, and speed. AI-powered models can shift CLV from the rear-view mirror to the windshield, empowering marketers to deliver more relevant consumer experiences and drive greater returns from their marketing investments.”
Other findings in the study show that 83% of respondents say martech is essential to business success. Additionally, marketers need to focus on predictive value to optimize customer experiences and maximize ROI for businesses.
Access the full study here:
https://zetaglobal.com/zeta-forrester-os-2024/
Read More on Trends, Updates, and Industry Leaders
Original Article Links:
MTN DEW® CELEBRATES SUMMER WITH THREE NEW MTN DEW RED, WHITE & BLUE LIMITED-TIME OFFERINGS
U.S. Bank, Greenlight Partner to Bring Financial Empowerment to Families
Independent Study Reveals Marketers Must Orient Around Customer Value to Win in The Era of AI