Twilio, a customer engagement platform that delivers real-time tailored experiences for brands, introduced two new capabilities for its Segment platform—Data Graph and Linked Audiences.
The new product features will integrate data from hard-to-access data lakes and clouds. This will allow brands to achieve a real-time, unified view of their customers to drive a more effective marketing campaign and heighten customer engagement while unleashing AI’s potential to drive better customer engagement, enhance customer....