United Airlines Unveils New Media Network
United Airlines announced the debut of Kinective Media by United Airlines, the airline’s media network leveraging travel behavior insights to deliver real-time, personalized advertising, content, and offers from top brands. Members of United’s loyalty program, MileagePlus®, will reap higher benefits through experiences that drive loyalty. The new platform is accessible through United’s mobile app and inflight entertainment systems and offers marketers a way to expand and scale their reach. The platform is already collaborating with several global brands and agencies, including Norwegian Cruise Line, Chase United Co-Brand Credit Cards, Macy’s, TelevisaUnivision, IHG Hotels & Resorts, and Dentsu.
“Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel—from brand consideration to conversion—in a way that’s highly personalized and relevant, and we’re already seeing impressive results. There has been a huge strategic shift within this high growth sector in the past five years where advertisers and brands have come together to determine how best to connect with consumers in a way that’s valuable, effective, and personalized,” said Richard Nunn, CEO of MileagePlus.
Kinective Media is planning an official launch during the Cannes Lions International Festival of Creativity in France, which runs June 17-21, 2024. The new platform allows advertisers to engage with audiences, enhancing the travel experience while maintaining customer trust through robust data privacy measures. United customers in the U.S. can opt out of Kinective’s targeted advertising at any time to maintain control over their personal data.
Learn more about Kinective Media by United Airlines here:
https://kinectivemedia.com/
Dollar General Boosts American Red Cross Disaster Responder Program Efforts with $250K Donation
Dollar General announced it is extending its commitment to providing hot meals, shelter, resources, and emotional support to those impacted by disasters across the United States. The neighborhood general store chain is pledging $250K to support the American Red Cross Disaster Responder Program. Dollar General has given the organization more than $8.5 million since 2001 through in-store collections and corporate donations to assist with disaster response and recovery efforts.
“We are committed to being there for our neighbors across the country in the wake of hurricanes, tornadoes, floods, fires, and earthquakes to help rebuild their lives and restore hope,” said Denine Torr, Dollar General’s Vice President of Corporate Social Responsibility and Philanthropy. “For 23 years, Dollar General has proudly supported the American Red Cross to prepare for emergencies and supply vital resources to individuals and families when disaster strikes, and we are grateful to our Red Cross partners for their continued efforts.”
As extreme weather events increase in frequency and intensity, the American Red Cross reports it continues to count on Disaster Responder members like Dollar General to help power relief efforts.
Learn more about the American Red Cross Disaster Responder Program here:
https://www.redcross.org/donations/companies-and-foundations/adgp-disaster-responder-program.html
Southwest Airlines Launches Wanna Get Away Week with Exclusive Offers and Sweepstakes
Southwest Airlines is celebrating its official birthday with a week-long Wanna Get Away campaign. The airline’s official birthday is on June 18, and the carrier is hosting a week-long sweepstakes and exclusive offers. For a limited time, members of Southwest’s loyalty program, Rapid Rewards®, can earn 85,000 points when booking three round trips within the continental U.S. Additionally, when they rent a car with Dollar Car Rental, they can get up to 25% off base rates, and access 1,200 rewards points on car rentals of two or more days.
“Customer loyalty is foundational at Southwest. Rapid Rewards is an award-winning and industry-leading loyalty program because it makes earning and redeeming points easier and gives Members incentives to come back and fly Southwest again,” said Jonathan Clarkson, Vice President, Marketing, at Southwest Airlines. “Our Wanna Get Away Week provides some of our best deals of the year to earn points. Rapid Rewards Members also can get early access to this sale by booking on mobile devices or through the Southwest app to get first access to millions of seats.”
The fun started on June 10, when Rapid Rewards Members gained early access to the Wanna Get Away event via the airline’s app or through their mobile devices. Members have been able to get discounts of up to 50% off base fares for travel on select flights between August 6, 2024, and December 18, 2024. The bookings must occur from June 10 through June 13. Additional deals on select international flights and vacation packages are available. The Wanna Get Away sweepstakes is open to Southwest Rapid Rewards members.
Learn more about the Wanna Get Away Day Sweepstakes here:
https://www.southwest.com/special-offers/featured-offers/
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Original Article Links:
United Launches Airline Industry’s First Media Network
Dollar General Extends American Red Cross Partnership
SOUTHWEST AIRLINES CELEBRATES WANNA GET AWAY WEEK WITH EXCLUSIVE OFFERS AND WEEK-LONG SWEEPSTAKES