FAT Brands Foundation Launches End-of-Year Giving Campaign
The FAT Brands Foundation has launched its End of Year Giving Campaign, which kicked off on Giving Tuesday, December 3, 2024, and will run through January 5, 2025. The initiative is designed to amplify the foundation’s charitable efforts in 2025 and increase its impact in communities served by Fatburger, Johnny Rockets, and Round Table Pizza, all chains owned by FAT Brands. The FAT Brands Foundation has previously supported more than 100 non-profits across the U.S. FAT Brands will match every donation made, up to $50,000 for this year’s End of Year Giving Campaign.
FAT Brands Foundation President Jessica Wiederhorn said, “In the holiday spirit of giving, we wanted to launch an End of Year Giving Campaign to further our efforts in the year to come. We are so appreciative of FAT Brands and our franchisees for their continued support of the foundation—from our franchisees referring non-profits to us to FAT Brands’ donation match pledge to fuel our initiative. We hope their exciting commitment lights a flame in our network to donate a little extra this holiday season!”
During 2024, the FAT Brands Foundation focused its charitable support on several key areas. These included youth enrichment programs funding academic, arts, and leadership initiatives, food insecurity relief efforts to provide meals and promote healthy eating, and support for the unhoused, including assistance for veterans, families, and new mothers in need of housing and essential supplies. By targeting these areas, the foundation aims to create lasting positive change and address critical needs within the communities it serves.
You can donate to the FATS Brands Foundation here: https://donate.stripe.com/bIYcPYgrhcRSc2k289
IHG Hotels & Resorts Partners with Action Against Hunger to Combat Global Hunger
IHG Hotels & Resorts is engaged in a multi-year partnership with Action Against Hunger, a renowned international NGO. The collaboration supports Action Against Hunger’s efforts in fighting food insecurity and malnutrition worldwide. With an estimated one in three people facing uncertainty about where their next meal will come from, due to factors such as poverty, inefficient food systems, conflict, and climate change, IHG’s involvement will help make a significant impact in addressing these critical challenges. Through this partnership, IHG continues its commitment to improving food security as part of its broader goals in the “Journey to Tomorrow” initiative, which aims to enhance the lives of 30 million people globally.
IHG Hotels & Resorts CEO Elie Maalouf said, “Food sits at the heart of our hotels and hospitality, nourishing people and communities, and yet sadly we know it remains in desperately short supply for millions of people, despite enough being produced to feed everyone on the planet. This is a problem the world can solve if societies, organisations and businesses work together. IHG Hotels & Resorts is proud to partner with Action Against Hunger on their life saving work, in addition to the many other long-standing partnerships we have with incredible charities in local markets. Collectively we want to help create lasting change in a world where people are nourished, always welcome, and always respected.”
Action Against Hunger has been at the forefront of combating hunger for decades, utilizing its “screen, treat, and sustain” programs to spot and address the signs of malnutrition across regions like East, Central, and West Africa, Asia, Europe, and the Americas. IHG’s contribution will focus on supporting the NGO’s nutrition programs. Guests of IHG hotels worldwide are encouraged to participate by donating IHG One Rewards® points to the cause. Ten thousand One Rewards points can screen 124 children for malnutrition, and 7,500 points can help provide a malnourished child with nutritious food for six weeks.
Learn more about the IHG One Rewards program here: https://www.ihg.com/onerewards/content/us/en/home
Starbucks Launches “Starbucks for Life” Instant Win Game for Rewards Program Members
Starbucks has introduced a new instant win game for its rewards program members, offering a chance to win prizes, including the “Starbucks for Life” reward, which grants the winner a daily food or drink credit for 30 years. The game, which started on December 2, runs through January 5 and features additional prizes such as $20,000 in Delta gift cards, a $1,000 Delta gift card, and a $500 Marriott Bonvoy gift card. Other prizes include Starbucks merchandise and free Starbucks Rewards stars. Starbucks began collaborating with Delta and Marriott last year.
To participate, Starbucks Rewards members should visit the Starbucks app or website and enter the game’s secret code, “Cranberry Blissland.” Upon entering, they can unwrap a virtual sticker, which can be collected on a character card. Completing the card earns players entries for the chance to win prizes. Participants can enter up to twice a day by either making a purchase or completing weekly activities like ordering a drink or redeeming rewards stars. Additionally, Mondays offer double entries, while Fridays provide free plays, and new members receive a free entry upon registration.
The “Starbucks for Life” campaign follows Starbucks CEO Brian Niccol’s comments about shifting focus from Starbucks Rewards as the primary digital marketing strategy for the brand. Instead, he expressed a desire to broaden the marketing approach to enhance the overall Starbucks brand image.
Learn more about “Starbucks for Life” here: https://www.starbucksforlife.com/landing?utm_medium=website&utm_source=sr&utm_campaign=sfl25&utm_content=web_banner_spot_1
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Original Article Links:
FAT Brands Foundation Announces Giving Campaign
IHG Hotels & Resorts and Action Against Hunger launch new partnership to tackle food insecurity
Starbucks launches a ‘Starbucks for Life’ game for rewards members