Domino’s Debuts Bold Brand Refresh with New Look, Sound, and Strategy
Domino’s is rolling out a major brand refresh, the first in over a decade, centered around a new jingle, “Dommmino’s,” performed by rising music star Shaboozey. Alongside the jingle, the company is introducing redesigned pizza boxes, featuring vibrant, simplified graphics and a premium black-and-gold design for its Handmade Pan and Parmesan Stuffed Crust offerings. The pizza brand is also tweaking its classic red and blue color scheme by displaying a new font called “Domino’s Sans.” Additionally, Domino’s is updating its ordering app and website as well as its in-store graphics, uniforms, and advertising materials.
Domino’s Global Chief Marketing Officer Kate Trumbull said, “Rather than launching a more traditional tagline, we’re baking craveability right into our name and every aspect of our brand as a reminder of this relentless focus. You literally can’t say ‘Domino’s’ without saying ‘mmm.” Trumbull added, “Most companies rebrand themselves when they’re struggling, but after years of category-defying growth, this refresh is about continuing to push to be the best version of ourselves. It’s vibrant, it’s bold, and it’s fun. It’s pizza!”
The updates will begin rolling out across U.S. and international markets in the coming months. The refresh supports Domino’s broader “Hungry for MORE” strategy from late 2023, meant to drive growth through menu innovation, improved operations, and franchisee support. In Q2 2025, Domino’s outpaced the flat pizza industry with a 5.1% jump in U.S. retail sales, driven by same-store growth and the addition of 30 new locations. Earlier this year, the company underwent layoffs to streamline operations, with most savings reinvested into strategic initiatives.
Watch this engaging Instagram reel as Shaboozey takes on the new jingle.
Hot Topic Partners With Metrical to Revolutionize Online Customer Experience Through AI
Hot Topic, a major retailer in music, pop culture, and entertainment merchandise, has announced a long-term partnership with AI company Metrical to enhance its online retail platforms. The collaboration will benefit Hot Topic’s primary site as well as its sister brands, BoxLunch and Her Universe.
Hot Topic Senior Vice President of Commerce and CRM, Nathan Liu, said, “At Hot Topic, we pride ourselves on being the go-to destination for pop culture and music merchandise. In addition to offering great products, we want to provide our one-of-a-kind fans with the best customer experience possible, and Metrical’s AI continues to be instrumental in helping us achieve that.”
Metrical specializes in predictive AI technologies tailored for e-commerce. Their platform delivers highly personalized shopping experiences by recognizing subtle buying signals and responding with timely, relevant interactions. This precision in targeting increases conversion rates and customer loyalty while reducing reliance on broad promotional discounts, ultimately opening up new revenue opportunities.
Read more here.
Loblaw Advance and STRATACACHE Expand Digital Retail Media Network Across Canada
Loblaw Advance™ is deepening its collaboration with STRATACACHE, Inc. to significantly expand its in-store digital screen network, reinforcing its position in the retail media space. The move was announced at Advertising Week in New York. Currently featuring nearly 2,000 screens in over 700 stores, the network will rapidly grow this fall, bringing dynamic, tech-driven advertising into more retail spaces and enhancing how brands engage with consumers.
STRATACACHE CEO Chris Riegel said, “As Canada’s flagship grocery retailer, Loblaw has continued to optimize the complete shopping experience, partnering with STRATACACHE for more than 15 years on increasingly advanced digital solutions at scale. Together, we’re building one of North America’s largest in-store digital screen networks to deliver a premium experience for brands and shoppers. Loblaw Advance™ is a cutting-edge network that, using our in-house Walkbase sensor technology for precise audience measurement, gives one-to-one validation of impressions and effectiveness.”
Retail media’s evolution underscores the growing importance of omnichannel advertising strategies. Loblaw Advance™ reports that adding in-store screens to a campaign can increase customer growth by 3.6 times. With Loblaw’s daily in-store foot traffic reaching 4.1 million shoppers, the opportunity for impactful advertising is immense.
Read more here.
Original Article Links:
Domino’s Unveils First Brand Refresh in Over a Dozen Years
Hot Topic Partners With Metrical to Power Online Sales With AI
Loblaw Advance(TM) Partners with STRATACACHE to Significantly Expand In-Store Digital Screen Network