American Express recently launched Amex Ads, a digital advertising system to assist brands in engaging with the brand’s 34 million U.S. Consumer Card Members. The platform debuts on AmexTravel.com and will expand to additional American Express-owned properties.
Its goal is to present contextual, relevant ads to high-spending Card Members at key moments when they are most likely to shop, book, or engage with brands they trust. Building on the success of the long-running Amex Offers™ program, which drove $15 billion in....