Loyalty360 Reads: Del Taco Makes Earning Loyalty Rewards Easier, Whataburger Offers Free Food Prizes, and More

Del Taco Revamps its Customer Rewards Program 

Del Taco has enhanced its customer rewards program with new offers and reduced point thresholds so guests can earn rewards easier and faster. Rewards members can level up through four tiers with their own special rewards. When achieving a new tier, guests will earn vanity badges, rewards for free items after completing frequency punch cards, and earn bonus points by completing polls, surveys, and more.  

“While other loyalty programs are making it more expensive for the guest to get rewarded, we wanted to thank our guests by gifting them food faster through our new lower point threshold tiers,” said Tim Hackbardt, Del Taco’s Chief Marketing Officer. 

Upon joining Del Yeah! Rewards, new members will immediately receive an offer for two free Del Tacos and start earning points right away. Depending on the rewards tier they are in, Del Yeah! Rewards members earn 8-12 points per dollar spent. Tiers consist of Queso, Scorcho, Inferno, and Epic, which are each designed with special rewards that increase in value as the guest levels up into higher tiers.  Rewards to level up faster have been reduced as follows: 

  • Queso To Scorcho – Was 500 points, now 250 points. 

  • Scorcho To Inferno – Was 1,500 points, now 1,000 points. 

  • Inferno To Epic – Was 3,000 points, now 2,000 points. 


Hagerty Insurance on customer loyalty in specialty car sphere 

Creating strong customer loyalty is important for every industry, but when it comes to passionate customers like classic car collectors a focus on loyalty is imperative.  

"If you want to be a leader in a category, you need to have a real stake in the intellectual high ground,” said McKeel Hagerty, CEO of Hagerty Insurance. “We started on the valuation side: data is so rich now, especially as we've grown. On the media side, we decided there's still a place for high quality content, and the results prove that thesis: our magazine (Hagerty Driver's Club) is the second-highest circulation car magazine of any kind in the world." 

Hagerty focuses on three pillars of valuation, media, and events to stay relevant to customers and improve customer loyalty. Major car shows, club car shows, cars and coffee events, wherever car people gather, Hagerty strives to be top of mind. While not a major revenue driver, events like these help build community and customer loyalty and referrals through service and relevance. 


Whataburger offers whopping savings for lucky loyalty members 

Whataburger Rewards members can earn prizes and savings this summer by playing the Summer Games program in the Whataburger App. The Summer Games program will only be available through August 20, 2023.  

Interested customers can sign up for a Whataburger Rewards account through the Whataburger app. Then, when shoppers place an order through the app, they will be entered to win Whataburger for a month, year, or even decade. 

  • A single purchase will earn a guest one game play. Completion of a Weekly Challenge will earn a guest two game plays.  

  • Players can earn Instant Win Prizes, which provide free digital coupons added to the winner’s Whataburger Rewards account. Prizes include the Honey BBQ Chicken Strip Sandwich, Whataburger, Breakfast Burger, Brownie, Honey Butter Chicken Biscuit and Medium Fries.   

  • Guests can collect badges to be eligible for any of the Collect-and-Win prizes including Whataburger for a Month, Whataburger for a Year, and Whataburger for a Decade. 



HEINZ Engages Fans with Launch of “Art of the Burger” Nationwide Contest 

NASCAR Launches Fan Rewards 

Michales and InstaCart expand partnership across Canada 


Read More on Trends, Updates, and Industry Leaders. 

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing