HEINZ is launching the ‘Art of the Burger’ nationwide search for the ultimate burger creation in anticipation of National Burger Day. The winning burger will be featured at BurgerFi burger chain and the creator will be awarded $25,000.

HEINZ is encouraging fans to visualize every burger as a blank canvas, and use HEINZ brand portfolio of condiments and toppings to transform their burgers into a work of art.  

“At HEINZ, we know not all burgers are created equal. That’s why we’re encouraging fans to think outside the box and add their own personal touches – making their favorite meal even more crave-worthy,” said Ashleigh Gibson, Head of Marketing & Strategy, HEINZ. “Through our ‘Art of the Burger’ search, we are celebrating the best in culinary artistry, encouraging burger enthusiasts to get creative and craft an irresistible, work of art.”

“BurgerFi loves to fuse innovation and creativity to put a fun twist on a classic staple which is why we’re thrilled to be in partnership with HEINZ,” said Patrick Renna, President at BurgerFi. “We look forward to seeing all of the new and creative submissions and incorporating the winning burger build to our menu.”

For a chance to win, burger lovers can submit a picture of their best burger creation to HeinzArtOfTheBurger.com or post on Twitter or Instagram using the hashtags #HeinzArtBurger and #contest.
 
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