Little Caesars Welcomes New Recruits With VIP Experience
Little Caesars is making new store hires an offer they can't refuse and one that only the Detroit-based global pizza chain can offer. New employees hired at Little Caesars metro Detroit stores between Dec. 6 and 17, 2021 will receive a pair of club, suite or lower bowl tickets to a sporting or entertainment event of their choosing. Events include Detroit Red Wings games, Detroit Pistons games and concerts at Little Caesars Arena as well as Detroit Tigers games at Comerica Park. Employees will be awarded the tickets after 60 days of employment.

"Our store employees are vital to our business—they're our VIPs—and we want to make sure we're always taking care of them," said Dave Scrivano, President and CEO of Little Caesar Enterprises. "We're welcoming our newest hires in our hometown by giving them a VIP experience they'll never forget and—as the naming rights sponsor of Little Caesars Arena and a Detroit Tigers sponsor—one that is uniquely Little Caesars."
 
Walgreens and Mental Health America Team Up to Raise Funds
Walgreens and Mental Health America (MHA) are teaming up to provide support for mental health this holiday season. Together, Walgreens and MHA are asking people to donate to a virtual ‘Swear Jar’ when they experience the inevitable holiday hiccups that make them want to yell out a ‘humbug.’ MHA is the leading community based nonprofit organization dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans.

“During the holidays, customers and patients often turn to Walgreens for quick solutions to stressors like finding the perfect last-minute gift or filling a prescription when sick, but we recognize there are often other challenging emotions many face during this busy time of year,” said Pat McLean, chief marketing officer at Walgreens. “That’s why we’re collaborating with Mental Health America this season to bring customers together to find a silver lining in moments of frustration and turn them into donations that provide support and resources to those facing mental health challenges.”
 
Hyatt Introduces New Zero Proof Beverage Program
Hyatt Hotels Corporation (NYSE: H) announces the introduction of Zero Proof, Zero Judgment – a beverage program that will bring dedicated zero proof beverage options to several U.S. hotels across Hyatt’s Alila, Andaz, Destination by Hyatt, Hyatt Centric, JdV by Hyatt, The Unbound Collection by Hyatt and Thompson Hotels brands. In response to travelers’ changing alcohol consumption habits and increased focus on their wellbeing, Zero Proof, Zero Judgment launched in August 2021 with many beverages featuring products from leading liquor replacement Ritual Zero Proof and carbonated mixer supplier Fever-Tree. 

Hyatt’s creative beverage approach comes as 52% of Americans are actively trying to drink less alcohol (Source: Beverage Daily, Circle Up Growth Partners, Oct. 2020) and nearly 50% of travelers surveyed in October 2021 said they’re likely to choose a non-alcoholic beverage over a beer or cocktail (Source: Hyatt Travel Pulse). Zero Proof, Zero Judgment aims to meet a growing demand from consumers to enjoy imbibing regardless of alcohol consumption preference.
 
New Report Signals A Wave Of On And Offline Customer Loyalty Innovation
Antavo launched a new report on the state of the loyalty program market. The report highlights the vital role customer loyalty programs have played throughout the Covid-19 crisis, and how the pandemic-induced acceleration of eCommerce looks set to usher in a wave of brand loyalty innovation over the next three years.

According to the Global Customer Loyalty Report 2022, more than six in ten (62%) businesses report that their loyalty program has helped to keep customers engaged during Covid-19, with the effect most pronounced for brands running tiered programs. Program members who had a higher tier level also had a 30% higher purchase frequency over the course of the global crisis, compared to members with a lower tier.

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