Corporate Social Responsibility
The Vitamin Shoppe Launches Holiday Campaign to Support Vitamin Angels’ Life-Changing Mission
The Vitamin Shoppe, the specialty retailer of nutritional products, recently announced the launch of its semiannual fundraising campaign for charity partner Vitamin Angels. The program will run through December 31. All proceeds benefit Vitamin Angels, which provides vitamins and minerals to pregnant women and children in low and middle-income communities in the U.S. and around the world. During this holiday period, customers may donate any amount to Vitamin Angels in more than 750 retail locations of The Vitamin Shoppe and Super Supplements.
McDonald’s Launches ‘Round-Up For RMHC’ Technology To Make Donating To Ronald McDonald House Charities Easier
McDonald's recently announced the launch of Round-Up for RMHC, a new and easier way to donate to Ronald McDonald House Charities (RMHC). The technology offers customers the opportunity to round up their purchase to the nearest whole dollar. This option, which is available at the digital self-order kiosk and the front counter, can be done year-round at approximately 14,000 McDonald's restaurants nationwide with any method of payment. RMHC helps families with ill or injured children stay together with home-cooked meals, private bedrooms, fully equipped kitchens and laundry facilities near to the medical care they need at leading hospitals.
Hilton Expands Food Donation Initiative to Nearly 300 Hotels in Time for the Holidays
As the holiday season approaches, Hilton is expanding its food donation program to all of its managed hotels across the United States and Canada. The company expects to donate nearly 100 tons of food over the next year – enough to feed more than 160,000 people – while also diverting millions of pounds of food waste from landfills. “We have a century-long tradition at Hilton of playing a pioneering role in the hospitality industry, and it is inspiring to see our Team Members taking that spirit out into their communities to address the serious problem of food insecurity,” said Chef Marc Ehrler, Vice President of Americas Culinary, Hilton. “What started as a pilot in a few of our hotels has become a movement because our Team Members are motivated by a desire to have a positive impact.”
Facebook Won’t Change Web Tracking in Response to California Privacy Law
Facebook has told advertisers it doesn’t need to change its web-tracking services to comply with the California Consumer Privacy Act, which goes into effect Jan. 1. Facebook is one of several companies in the U.S. digital-ad industry that maintains that routine data transfers about consumers may not fit the law’s definition of “selling” data. Other major competitors, including Alphabet Inc.’s Google, have introduced new tools to comply with the law’s mandate to stop collecting data if a user opts out. Starting Jan. 1, websites with third-party trackers must add to their home page a button that says “Do Not Sell My Personal Information.” If a consumer clicks that button, the site is barred from transactions that send data to hundreds of third parties.
Loyalty / Rewards Programs
PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Reward Currencies
Global software company PDI has released The Road to Rewards Report 2019: Mapping the Path to Loyalty Success. The fourth annual report says fuel savings is a top driver for loyalty program members and the demand for mobile apps is increasing. It also introduces new facts about how retailers across industries are using customer data to improve promotions, customer relationships and revenues. “This year’s survey data reinforces what we’ve seen in previous years - that consumers prefer loyalty programs that are easy to use and provide everyday value,” said Brandon Logsdon, president and general manager of Marketing Cloud Solutions at PDI. “The report provides insights into ways CPG brands and retailers across all categories can use loyalty data more effectively to attract and engage consumers.”

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