Loyalty Reads: Chipotle Launches Fajita Quesadilla, Sweetgreen Revives Subscription, and More

Chipotle Launches Fajita Quesadilla 

In response to a viral TikTok trend, Chipotle will officially release the fajita quesadilla, allowing customers to add fajita vegetables to any Hand-Crafted Quesadilla. Additionally, Chipotle will allow customers to add its Honey-Vinaigrette dressing to its Quesadillas on digital orders. 

The new offerings were inspired by TikTok creators Alexis Frost and Keith Lee, who respectively introduced the Quesadilla Hack — Steak Quesadilla with fajita vegetables — and adding the Honey-Vinaigrette dressing to quesadillas. Paying homage to the creators, Chipotle will offer the Keithadilla and Fajita Quesadilla Hack. 


Sweetgreen Revives Subscription 

Sweetgreen will revive Sweetpass, its paid subscription service offering customers daily credits on purchases. The new launch will also have a free tier which functions as a traditional loyalty program. 

Sweetpass is looking to provide financial value for its members. The paid subscription costs $10 per month and will offer daily $3 credits and $0 delivery fees. 


7-Eleven Launches Newest Version of “Take it to Eleven” 

7-Eleven released a new ad campaign demonstrating that nothing will keep its fans from getting their coffee. The campaign focuses on 7-Eleven’s OG To-Go since 1964™ coffees: 

  • Mighty Mite 

  • Commute 

  • Storm 

The campaign features three separate ads inspired by Japanese-model car culture and Gen Z. In addition to the campaign launch, 7Rewards® members will receive their 7th cup free. 


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