Ulta Beauty’s growth is simply astonishing, due in large part to its immensely popular loyalty program, Ultamate Rewards. Ulta Beauty achieved more than 20 percent top-line growth during the company’s second quarter. “We exceeded the high-end of our guidance for total company sales driven by strong new store productivity,” Ulta Beauty CEO Mary Dillon said during the company’s recent earnings call. Dillon noted Ulta Beauty’s strategic imperative to acquire new guests and deepen customer loyalty....

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