Loyalty marketers seeking to mimic a successful loyalty program should look no further than Ulta Beauty and its highly successful Ultamate Rewards program. A staggering 90 percent of Ulta’s sales come from its loyalty program members. The program is basic in its premise−1 point for each dollar spent−but, members can earn bonus points at various points throughout the year, including their birthday and membership anniversary, and can redeem for any of Ulta’s 20,000-plus products. The program also offers members....

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