Today’s brands can no longer rely simply on points to earn and retain customer loyalty. The future of loyalty lies in brand advocacy, creating relationships with consumers that extend far beyond the transaction. To be top of mind even when the consumer is not directly engaged with the brand or product. It also lies in backing by the brand’s own employees.
Nina Rose, Senior Director, Strategic Services at The Lacek Group has seen loyalty from all sides. With over 20 years of experience, both on the client side and the agency....