McDonald’s welcomes in the Year of the Rabbit by partnering with Karen X Cheng to launch an interactive Lunar New Year campaign. The partnership is designed to enhance the brand’s customer experience by engaging fans through technology, culture, and the metaverse.
The campaign will include designs by Cheng, an augmented reality (AR) filter, a metaverse experience, and a commercial featuring artificial intelligence technology.
“Our collaboration with Karen X Cheng offers new, tech-forward ways to experience the Year....