It’s official –loyalty drives revenue
Leaping off the page at the uber team when we collated the results of our online survey were the confident consumer responses when we asked them to think about loyalty in general: a whopping 93% told us that they would be more likely to spend more with a particular brand if it had a great loyalty programme whilst an overwhelming 86% of respondents said they’d be more likely to visit one retailer over another if there was a valuable loyalty programme to join.
When Tesco kicked off....