Edina, MN, August 1, 2011 — Have You Been Tested? a compelling video questioning Midwest Americans if they have been tested for AIDS, has won a number of prestigious awards and was recently nominated for an Emmy. The video was produced by BI, a global leader in business improvement based in Edina, Minnesota.
BI created the video in response to recent statistics from the Centers for Disease Control showing more than half of adult Americans have not been tested for AIDS. The video was shot in Denver, Colorado by Takeda Entertainment and shows a series of interviews asking people the question “Have You Been Tested?”
“The statistics showed that Middle America has lost its focus on AIDS testing,” says Dawn Martin, vice president of meetings and shows at BI. “We felt an edgy; person-on-the-street interview of real people in Middle America would be the best way to highlight the issue.”
The video was published in early 2011 and has since received a Silver World Medal at The New York Festival, amongst finalists from Russia, Australia, Britain and Germany and entries submitted by PBS, HBO, Cinemax and NBC-Universal. It has also won a Bronze Telly Award and has won a nomination for an Emmy by the Heartland Chapter.
“The awards are great,” says Martin, “but our ultimate goal is to bring awareness to AIDS testing in Middle America.” BI has published the video on You Tube and is hoping to generate interest for the issue amongst the public and large corporations.
The CDC recommends all doctors offer voluntary HIV tests as part of routine medical care for everyone in the U.S., ages 13-64, regardless of lifestyle or perceived risk of HIV.
To view the award-winning video, visit biworldwide.com.
BI is a global provider of business improvement programs and is devoted to helping organizations translate their vision into action to improve business outcomes. Headquartered in Edina, Minnesota and with more than 25 locations in the U.S and worldwide, BI’s mission is to produce measurable results for its customers. We are a founder of Recognition Professionals International and a recipient of the Malcolm Baldrige National Quality Award.